Automation

Make

by Make (Celonis)

Make connects your systems and removes repeated manual steps such as enquiry routing, follow-up, invoicing handoffs and reporting. It is more capable than Zapier for complex logic and usually cheaper at volume, in exchange for a steeper learning curve.

From $9/mo
Intermediate
Free plan
Free trial
Enterprise plans

Who it suits

Businesses with repeatable processes across several systems.

Strengths

  • Excellent value at volume
  • Handles complex branching
  • Not priced per seat

Limitations

  • Steeper than Zapier to learn
  • Operation counting needs monitoring

Features

Visual scenario builder
Error handling
Scheduling
Webhooks
1,000+ connectors

Typical uses

Automation · Administration · Sales · Customer Service · Email · CRM

Integrations

Google Workspace · Microsoft 365 · HubSpot · Xero · Stripe · Slack · OpenAI

Pricing

Priced by operations per month rather than per user. Cost scales with volume, not headcount.

Entry plan: From $9/mo · Professional seat: about $16/user/month

Always confirm current pricing with the vendor before purchasing.

Privacy and data

EU and US data regions available.

Alternatives to Make

Zapier

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The simplest way to connect apps when you want automation without complexity.

From $20/mo
Beginner
Free plan
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n8n

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Automation for technical teams that want control and self-hosting.

From $24/mo
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