AI tools, independently assessed

The broadest general assistant for writing, analysis and day-to-day business questions.

Strongest choice for long documents, careful reasoning and considered written tone.

Best fit for businesses already running on Google Workspace.

Assistance inside Outlook, Teams, Word and Excel for Microsoft-based teams.

Live web research with citations you can check.

Practical design for teams without a designer, now with generative tools built in.

Brand-safe quick design with Adobe's generative imagery.

Highest quality stylised image generation for brand and campaign work.

Visual automation for multi-step business processes at a low running cost.

The simplest way to connect apps when you want automation without complexity.

Automation for technical teams that want control and self-hosting.

Customer messaging with an AI agent that resolves common enquiries.

Affordable AI chat and enquiry handling for small businesses.

Established service desk with AI triage for larger support teams.

CRM with marketing and AI assistance, usable free at the entry level.

Simple sales pipeline CRM with AI assistance, suited to small sales teams.

Modern, flexible CRM with AI research built into records.

Company knowledge, documentation and processes with AI search across them.

Meeting recording, notes and follow-up actions with a usable free plan.

Meeting transcription with searchable conversation intelligence.

Transcription-first meeting notes with a free tier.

Edit video and podcasts by editing the transcript.

Turns long videos into short vertical clips automatically.

Free-to-start video editing with AI captions and templates.

High quality synthetic voice for narration, training and phone systems.

Brand-controlled marketing copy at scale for marketing teams.

Go-to-market content workflows for sales and marketing teams.

Content optimisation for businesses that rely on search traffic.

Simple social scheduling with AI assistance at a low price.

Established social management for larger teams with approval workflows.

Prospect data and outbound sequencing with AI assistance.

Generates presentations and proposals that look designed.

AI development environment for professional software teams.

Code completion and review assistance inside existing editors.

Automated receipt and invoice capture into your accounting system.

Design-led website building with AI layout and copy assistance.