Pipedrive
CRM
Simple sales pipeline CRM with AI assistance, suited to small sales teams.
From $24/mo
Beginner
Last verified 2026-08-20View profile
CRM
HubSpot
by HubSpot
86/100Visit HubSpot
HubSpot centralises contacts, enquiries and pipeline, with AI assistance for drafting and summarising. The free CRM is genuinely useful, which makes it a low-risk foundation for small businesses.
From $20/mo
Intermediate
Free plan
Free trial
Enterprise plans
Who it suits
Businesses that lose track of enquiries and follow-up.
Strengths
- Strong free tier
- One record of the customer
- Good learning resources
Limitations
- Professional tiers are costly
- Feature gating can be frustrating
Features
Contact and deal management
Email sequences
Forms
AI content assistant
Reporting
Typical uses
CRM · Sales · Marketing · Email · Customer Service
Integrations
Gmail · Outlook · Xero · Stripe · Zapier · Make
Pricing
Free CRM tier. Paid hubs increase sharply at professional level; onboarding fees may apply.
Entry plan: From $20/mo · Professional seat: about $100/user/month
Always confirm current pricing with the vendor before purchasing.
Privacy and data
EU hosting option available.
Alternatives to HubSpot
Attio
CRM
Modern, flexible CRM with AI research built into records.
From $29/mo
Intermediate
Free plan
Last verified 2026-08-20View profile