ChatGPT
General AI Assistants
The broadest general assistant for writing, analysis and day-to-day business questions.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Best AI for
Best AI for writing
These products are ranked from recorded capability, pricing and ease-of-adoption data rather than popularity. Most businesses need one tool from this list — not three. If you already pay for a general assistant, check the overlap before adding a specialist product.
Claude
General AI Assistants
Strongest choice for long documents, careful reasoning and considered written tone.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Perplexity
Research
Live web research with citations you can check.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Gemini
General AI Assistants
Best fit for businesses already running on Google Workspace.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Notion
Productivity
Company knowledge, documentation and processes with AI search across them.
From $12/mo
Intermediate
Free plan
Last verified 2026-08-20View profile
Microsoft 365 Copilot
Productivity
Assistance inside Outlook, Teams, Word and Excel for Microsoft-based teams.
From $30/mo
Intermediate
Last verified 2026-08-20View profile
Buffer
Marketing
Simple social scheduling with AI assistance at a low price.
From $6/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Gamma
Presentations
Generates presentations and proposals that look designed.
From $10/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Surfer SEO
Marketing
Content optimisation for businesses that rely on search traffic.
From $79/mo
Intermediate
Last verified 2026-08-20View profile
How to choose between them
- Start with what you already pay for — a general assistant often covers basic writing work.
- Buy a specialist tool only when a specific, repeated task justifies the subscription.
- Check integrations against the systems your team already uses daily.
- Match the difficulty level to your team, not to the most capable product.