ChatGPT
General AI Assistants
The broadest general assistant for writing, analysis and day-to-day business questions.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Best AI for
Best AI for email
These products are ranked from recorded capability, pricing and ease-of-adoption data rather than popularity. Most businesses need one tool from this list — not three. If you already pay for a general assistant, check the overlap before adding a specialist product.
Make
Automation
Visual automation for multi-step business processes at a low running cost.
From $9/mo
Intermediate
Free plan
Last verified 2026-08-20View profile
Gemini
General AI Assistants
Best fit for businesses already running on Google Workspace.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
HubSpot
CRM
CRM with marketing and AI assistance, usable free at the entry level.
From $20/mo
Intermediate
Free plan
Last verified 2026-08-20View profile
Zapier
Automation
The simplest way to connect apps when you want automation without complexity.
From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile
Microsoft 365 Copilot
Productivity
Assistance inside Outlook, Teams, Word and Excel for Microsoft-based teams.
From $30/mo
Intermediate
Last verified 2026-08-20View profile
Pipedrive
CRM
Simple sales pipeline CRM with AI assistance, suited to small sales teams.
From $24/mo
Beginner
Last verified 2026-08-20View profile
Apollo.io
Sales
Prospect data and outbound sequencing with AI assistance.
From $49/mo
Intermediate
Free plan
Last verified 2026-08-20View profile
How to choose between them
- Start with what you already pay for — a general assistant often covers basic email work.
- Buy a specialist tool only when a specific, repeated task justifies the subscription.
- Check integrations against the systems your team already uses daily.
- Match the difficulty level to your team, not to the most capable product.