Industry guide

AI for Real Estate

Most real estate businesses get the majority of their AI benefit from three areas: handling enquiries faster, producing marketing content consistently, and removing repetitive admin. The products below are recorded as a good fit for this sector.

ChatGPT

General AI Assistants

93/100

The broadest general assistant for writing, analysis and day-to-day business questions.

From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile

Canva

Design

90/100

Practical design for teams without a designer, now with generative tools built in.

From $15/mo
Beginner
Free plan
Last verified 2026-08-20View profile

Make

Automation

89/100

Visual automation for multi-step business processes at a low running cost.

From $9/mo
Intermediate
Free plan
Last verified 2026-08-20View profile

Perplexity

Research

88/100

Live web research with citations you can check.

From $20/mo
Beginner
Free plan
Last verified 2026-08-20View profile

HubSpot

CRM

86/100

CRM with marketing and AI assistance, usable free at the entry level.

From $20/mo
Intermediate
Free plan
Last verified 2026-08-20View profile

Fathom

Meetings

86/100

Meeting recording, notes and follow-up actions with a usable free plan.

From $19/mo
Beginner
Free plan
Last verified 2026-08-20View profile

Pipedrive

CRM

82/100

Simple sales pipeline CRM with AI assistance, suited to small sales teams.

From $24/mo
Beginner
Last verified 2026-08-20View profile

A sensible starting stack

  1. 1. One general assistant for writing, summarising and day-to-day questions.
  2. 2. One tool for whichever customer-facing task costs you the most hours.
  3. 3. Automation only once the first two are used consistently.